Fundraising for The Mayhew Animal Home.

Dog Bingo, a self -initiated project to raise awareness and money for The Mayhew Animal Home, was launched to coincide with Christmas–a notoriously difficult time for rescue centres. With Relish developed the branding and concept for Dog Bingo and managed all event organisation, marketing, social media exploitation and press activities to maximise the campaign’s profile and fundraising potential.

Dog Bingo launched with a 3-day event during The Chocolate Factory N16, Winter Open Studios. Limited edition art posters and postcards were sold and games of Dog Bingo and Lucky Dog Dip were played to raise funds and engage children and families.

Following the initial launch, With Relish developed an online “Pup-Up Gallery” to sell further prints and ran an advertising campaign in London’s Metro newspaper.

Dog Bingo gained coverage in The Drum, Design Week, Londonist, Trendhunter, Creative Mug and a number of local publications.