Waterstones punctuate a debate
The Waterstones branding has been the subject of much conversation in the studio; the move from Baskerville font to a rather inelegant sans serif (causing the w to look a little like something that would be naughtily drawn on a school desk). Now it seems Waterstones will revert back to the use of Baskerville for some stores but without the apostrophe at the end of the brand name. Creative Review launched a ‘Save the apostrophe!’ campaign which was also taken up by BBC breakfast this morning. We agree, as a bookshop they should be preserving punctuation and not worrying about the economy of reducing it down to a tweet.
Creative Review’s coverage of this shows the logo development and their campaign to save the apostrophe.
Everywhere you turn, someone is talking about the Olympics. Love or loathe the idea, the Olympics is coming to London town in 196 days. Our Creative Director Sarah continues her challenge of creating a logo a day out of found objects. Next week she’ll be announcing a new design initiative to coincide with the 2012 Olympics. Follow @randomproject on twitter or check our blog next week to be first in the know.
Meeting Linbury Prize winner Sarah Beaton
We’re leading on the marketing campaign for The Opera Group’s new production Babur in London. This week, our Marketing Director Lucy met with Linbury prize-winner and designer Sarah Beaton to chat about images for the tour. Watch our website for more visuals and watch this video to find out more about the Linbury Prize.