Our Creative Director (and kick-boxing enthusiast) Sarah Hyndman has been a fan of Wildfitness holidays for a number of years now, so we were absolutely delighted when they approached us to deliver their brand refresh.
It’s been one of our favourite projects to date. Not only has Sarah had the opportunity to emerge herself in Wildfitness as part of the day job but I’ve had the chance to chat to Wildfitness first-timers, advocates and coaches to hear more about the transformative nature of the holidays. I love conducting perception research, it’s a good excuse to meet to new people and have a good natter about what is important (or not) to them about a brand.